In Switzerland, the trend of secondhand shopping is thriving, with Brockenhäuser (thrift shops) leading the way in promoting sustainable consumption. Originating from Germany over a century ago, Brockenhäuser continue to attract customers while online platforms like Ricardo, Tutti, and Anibis have become major players in the secondhand market. Despite the sustainability narrative, experts warn that this trend may inadvertently fuel overconsumption, particularly among younger generations drawn to unique and affordable fashion items.

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