In France, the demand for non-alcoholic beverages is surging as alcohol consumption declines. Amandine Fornot, a business leader, exemplifies this shift by opting for non-alcoholic options without persuading her team. With about 20% of French people choosing to abstain from alcohol, new markets, including non-alcoholic wines and spirits, are thriving. Notably, producers in the Médoc region, like Julien and Nathalie Meyre, are adapting by creating alcohol-free wines, demonstrating a significant market transformation.

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