Thessaloniki’s Philoxenia 2023 showcases the city’s rich culinary traditions, emphasizing its renowned desserts. The Tourism Department has created an inviting space that mimics a traditional pastry shop, allowing visitors to explore and taste local sweets like trigona Panoramatos and roze. Mayor Stelios Angeloudis highlighted ongoing efforts to boost tourism, which include outreach to nearby countries. Interactive activities and social media contests will further engage attendees, spotlighting Thessaloniki’s cultural and historical significance alongside its gastronomic offerings.