On November 3, thousands marched in London for a ‘Clean Water March’ organized by several NGOs, demanding stronger government action to combat widespread water pollution in the UK. Many participants wore blue and carried banners calling for an end to sewage dumping, expressing frustration over the privatized water sector’s failure to address environmental concerns since its privatization in 1989. Chris Packham, a well-known naturalist, highlighted the need for accountability from water companies and reform of the industry regulator, Ofwat, emphasizing that caring for the environment is vital for our collective future.