Uefa plans to make Euro 2025 the most watched women’s European football tournament, targeting over 700,000 attendees. With ticket sales already surpassing 200,000, the event, hosted in Switzerland, will culminate in a final at St Jakob Park in Basel. Uefa’s Martin Kallen emphasizes the importance of matching men’s standards in facilities and technology. The tournament, featuring advancements like VAR and natural grass overlaid on artificial pitches, is scheduled from July 2 to July 27, 2025.