In the UK, social media users are pouring milk down drains in protest of a trial for a new feed additive, Bovaer, aimed at reducing methane emissions from dairy cows. While Arla Foods supports its use, claims of safety concerns and false associations with Bill Gates have sparked controversy. Experts affirm that Bovaer is safe and does not affect food quality. The debate has intensified online, driven by misinformation and conspiracy theories related to global depopulation efforts, leading to discussions about the additive’s safety and environmental impact.