British universities and higher education institutions are quitting the social media platform X, founded by Elon Musk, citing issues of misinformation and declining audience engagement. A Reuters survey revealed many institutions are either scaling down their presence or abandoning the platform altogether. Key figures like UK Prime Minister Keir Starmer have also been controversially discussed by Musk. Institutions like the University of Cambridge and the London Business School are reassessing their communication strategies in response to the platform’s growing toxicity.