The solidarity round-up system in France allows customers to donate small amounts at checkout to various charities, having raised €80 million since its inception in 2009. While 42% of French consumers have participated, concerns remain about transparency and the distribution of funds. Microdon, the creator of this initiative, facilitates donations while addressing customer skepticism regarding whether their contributions reach the intended organizations. Despite misconceptions about tax benefits for participating stores, Microdon emphasizes the altruistic nature of these contributions, stating that companies seek to improve their image through social responsibility.

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