Content creator Winta Zesu has capitalized on rage-baiting, generating $150,000 in profit by posting provocative videos. Unlike typical clickbait, rage-baiting seeks to elicit strong emotional responses, leveraging negative comments and engagement to boost popularity on social media. As the trend grows, especially during election seasons, experts warn of its detrimental effects on public discourse and mental well-being, leading to disengagement and increased news avoidance. Algorithms on platforms like X further amplify outrage, making it seem more prevalent and normalizing anger both online and offline.