Des Healey, a kitchen fitter from Brighton, lost £76,000 after being deceived by a deepfake advertisement featuring money-saving expert Martin Lewis and tech billionaire Elon Musk. The fraudulent ad promoted a non-existent bitcoin investment scheme on Facebook. Healey’s encounter serves as a cautionary tale about the psychological manipulation employed by scammers. Despite reporting the incident to the police, he is left with significant debt and ongoing financial struggles. Lewis emphasizes that falling for scams makes one a victim, not a fool, and shares tips on avoiding such traps.

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