The European premiere of ‘Wicked’ took place on London’s South Bank, transformed into the Emerald City. Stars Ariana Grande, Cynthia Erivo, and Jeff Goldblum attended despite the rainy weather. The film adaptation explores the backstory of the Wicked Witch of the West from ‘The Wizard of Oz.’ Similar to previous promotional events, the cast donned character-inspired outfits, creating a vibrant atmosphere.