YouTube Urged to Elevate Quality Children’s Programming Amid Industry Concerns
UK Culture Secretary Lisa Nandy has called on YouTube and other video platforms to enhance the visibility of high-quality children’s content. Speaking on BBC Radio 4, Nandy highlighted the challenges facing children’s programming as young viewers shift from traditional TV to online platforms. She emphasized the need for greater promotion of educational material and said the government would seek a voluntary agreement with online platforms to improve children’s access to quality content, warning of potential government action if no agreement is reached.