Zalando Plans Acquisition of About You to Strengthen Market Position
Zalando, a leading German online fashion retailer, intends to acquire rival About You, which also has a strong presence in Europe. The merger aims to enhance growth by combining resources in software, logistics, and payment solutions, while both brands will continue to operate independently. Zalando currently boasts around 50 million active customers, while About You caters to about 12 million, with a focus on trends and a younger demographic. Robert Gentz, co-CEO of Zalando, expressed enthusiasm about capturing a larger share of the fashion and lifestyle market.